There are a number of reasons why a business may want to create online surveys for money. For one, it’s a great way to try and bulk up your email marketing list and boost your online marketing campaign. People love taking online surveys for money, especially when there’s some sort of reward waiting for them at the end.
Businesses may also offer online surveys for money or offer some other form of compensation because they truly do value their customers’ opinion. After all, giving someone a $10 gift certificate or coupon code to use at your online store is well worth their opinion on your business. It’s a cheap way to get vital marketing information for your company.
You don’t have to hire on a marketing company to conduct the surveys for you; businesses can easily do this through a number of resources on the web. We’ll take you through the steps on how you can set up online surveys for money so that you can get the information you need and start fine tuning your marketing campaign.
Step 1: The Purpose or Topic of your Survey
You first have to consider what the topic or the purpose of your survey is going to be. Is the purpose to find out information about a particular product or service you offer? Are you trying to get an idea of how your company is perceived? Or are you trying to dig for more information about what your customers would like to see offered at your store?
TIP: Make sure that any questions you ask are related only to the specific survey. If you start coming up with “secondary” questions, save those secondary questions for another survey.
Step 2: Asking the Right Questions
Apart from asking for a visitors’ contact information, you will want to make sure that you ask the right questions. A general rule of thumb for any online surveys for money is to ask questions in an order in which the questions will become increasingly in depth. Start off with easy questions that may require just a simple click of a mouse, and then begin to start asking for more detailed input (i.e. adding in a comment section). The reason for this is simple: you don’t want to overwhelm your survey taker. By making the questions easy at the beginning, you’ll coax them along throughout the survey right until the very end.
TIP: A lot of survey takers seem to be annoyed when asked for their contact details at the beginning of a survey. Try asking it at the end when they’ve already answered all of the questions. After all, once they’ve spent the time answering the questions, they’ll want to make sure you can contact them so they can be compensated for taking it!
Step 3: Finding the Survey Software
There are a number of great survey software programs out there that will allow you to create online surveys for money. You don’t necessarily have to pay for a program; a site such as “SurveyMonkey” may easily suit the bill.
Some things that you may want to consider when looking for the best survey software to use are:
- Is it customizable? Can you change the theme to one that would reflect your brand/company?
- Can you create your own customized URL for the survey? This will give your survey a far more professional “feel”
- Does the survey software have an “invite” tool? This will make it incredibly easy for you to send out the survey to people who are already subscribed to your mailing list.
- Does it allow for a personalized message? It’s nice to be able to add your very own personalized message to the survey. This will further encourage people to take the survey.
Step 4: Giving Out the Compensation
What works best for businesses who are interested in creating online surveys for money isn’t necessarily giving out a monetary reward. Try to think of something a bit more creative to give out as compensation for taking your survey. Some ideas include:
- Gift coupons or special promotional codes to purchase items at your physical or online store
- Contest entries for prizes, trips, and other giveaways
- Entries into a “lottery” (this also works well if you advise the survey taker that if they refer their friends and family to take the survey, they’ll get additional entries)
- Free products/services
- Free trial or soon-to-be-released products/services
That being said, money talks, and online surveys for money are definitely those which are amongst the most commonly taken on the web. If you are planning on giving out a monetary reward, consider how you will need to go about doing this. Do you have the ability to offer them pre-paid credit or debit cards? Will you be mailing a check out to them (this will encourage them to provide their mailing address, if you need that for marketing purposes)? Or will you be transferring funds through PayPal?
Step 5: Follow Up with your Survey Takers
After people have come to take your survey, it’s important that you follow up with them 2 to 4 weeks later. Now that you have their email address, you can send out a personalized email thanking them for taking the time to take your survey, and ask them if they have received their compensation or reward as of yet (and provide contact information for who they should get in touch with in case they didn’t receive their compensation).
Now that you have this invaluable marketing information, it’s time to pour over it all and to start reconfiguring your marketing strategy. If you have CMS (customer management software), then get that up and running and start making note of what a particular individual’s preferences are, what products/services they like, what colors they prefer… document all of their responses to your questions. This will help you fine tune your email or direct mail marketing campaign and will make your online surveys for money efforts worthwhile.